Women – are you ‘blowing your own trumpet’ enough? (Part 2)

Women – are you ‘blowing your own trumpet’ enough? (Part 2)

How good are you at self-promotion or ‘blowing your own trumpet’? Research from many different sources consistently shows that women do not like or do self-promotion enough and as a result they get passed over for promotion and paid about 18% less than men for equivalent jobs. This starts at graduate level and continues throughout their careers.

This career guide is one of a series about women and self-promotion.

Women tend to think about what they don’t have and put others before themselves. Women leaders and women in business generally benefit from support to achieve their potential. The empowerment of women will help create healthy cultures and boost the economy.

Here are some tips to help empower women:

Part 2 of 3: 10 tips for women on self-promotion.

  1. Plan ahead, but also be opportunistic/proactive
  2. Address your weaknesses/self-promotion dislikes through others’ expertise
  3. Identify your blocks about self-promotion and work out how to overcome them
  4. Recycle copy and use in different ways/media
  5. Create & nurture ‘raving fans’ to maximise word of mouth – clients, colleagues and associates
  6. Be purposeful not random in your networking
  7. Apply Pareto’s 80:20 rule; 80% of your work will come from 20% of your clients/contacts
  8. Keep in touch/follow up – don’t waste all that effort and thought
  9. Believe in yourself, if you don’t, why should anybody else? 
  10. Make time for marketing/self-promotion