What is your personal brand?
What is a personal brand and why do you need one?
A brand is a product or service with a personality, which occupies a territory in people’s minds and hearts. Every time they interact with it, for example a service like Alton Towers or a product like Heinz baked beans, they hopefully have a consistent and positive experience which builds the relationship they have with the brand and their affinity to it. Equally if they have a negative experience, their attachment to the brand is lessened and they start to consider other choices.
A brand’s territory which can be real or imaginary, functional or emotional is something that is desired, e.g. Virgin ‘The People’s champion.’
The brand’s personality makes it interesting, appealing and relevant to us so that we seek it out, select it over other choices and often pay a premium for it. It has a clear raison d’être and wanting to choose it gives us one less thing to think about in a myriad of overwhelming choices.
The jobs market is very competitive and you need to stand out from the crowd more than ever. In business, we all need to market ourselves to give us an edge over our ‘competitors’; within our companies if employed, at interviews if seeking new employment and with our contacts if self employed.
We all have unique skills and talents, some we were born with and others we acquire along the way. What we don’t want to stand for is blandness, or we’ll be left standing while our competitors leap over or even tread on us. So how do you market yourself as a brand?
Creating Your Personal Brand
6 questions to begin creating your personal brand:
1. Who are your target audiences?
2. What are your skills?
3. What are your personal qualities?
4. What are your unique talents and best strengths?
5. What sums up what makes you different to or better than other people?
6. How can you help solve the problems of your target audiences?