Sales Director Job Description
A Sales Director is a team leader charged with the task of managing a group of Sales Managers to be as effective as possible. Sales Directors are high-level executives whose roles in the companies they work for entail crafting national or international sales plans, justifying those plans to a board of directors or CEO, and supervising regional sales managers to ensure that they are leading and mentoring their teams successfully
The Sales Director position is typically a role at large organisations, where the job role is needed to keep big picture company goals running smoothly across a vast network.
Director Qualities Needed
Because the role involves a high degree of trend analysis, market monitoring, and result tracking, Sales Directors must be number-oriented individuals with strong math skills and well-developed business senses.
A good Sales Director must be extremely well informed about the market in which he or she works, and therefore able to accurately forecast sales predictions and shifts in the marketplace, both on a national scale and also for the individual regions under his or her charge.
But, the position is not exclusively mathematical. Rather, it also demands well-developed interpersonal skills, because Sales Directors are managers of large teams and must be able to identify and acquire the best talent possible for the companies they serve.
It is also crucial for Sales Directors to maintain close, trusting relationships with those under their charge and facilitate open communication between branches and employees.
Qualifications and Requirements for a Sales Director Role
Though most who reach the level of Director have earned Bachelors or Masters Degrees and much more have earned advanced professional certifications in their fields, an experience is the only firm prerequisite for this job.
In the world of sales, results are king. So Sales Directors typically earn their positions by starting out as phenomenal salespersons, being promoted to Sales Managers and excelling in their positions until earning the title of Director. In sales, profits are the measure of success. So if you can prove yourself as the top sales resource for the companies you work for, you will move up the career ladder quickly.
For those looking to hone their skills and stand out in the job market, however, it is highly recommended that you earn professional certifications in Strategic Sales, Account Management, and Sales Management.
Responsibilities of a Sales Director
As a Sales Director, your responsibilities will include:
- Seeking out major clients and forming working relationships with the premier buyers in your industry.
- Overseeing and managing a large team of Sales Managers, typically spanning a wide geographical area
- Identifying valuable emerging markets
- Accurately forecasting future sales and forming sales plans to adapt to constant shifts in the marketplace
- Serving as a business representative at major industry events, conferences, trade shows, and expositions
- Maximising company profit
- Foreseeing and avoiding stagnation in the marketplace
- Forming sales strategies to keep your company competitive and innovative
Sales Director Salary
Salaries range widely depending on the nature of the product or service being sold. Sales tend to be a lucrative employment sector so Sales Directors on the lowest end of the spectrum can expect to make at least £30K annually, while most in this position earn well into the £100K range, in addition to benefits like company vehicles and expense accounts.
Are You Right For the Job?
If you answer yes to all ten of the following, you’re a great fit for the job:
- Are you committed to continuously educating yourself by attending professional workshops, industry events, certification courses, and reviewing professional publications?
- Do you have good people skills?
- Do you have a strong business sense and ability to forecast major shifts in the marketplace you work in?
- Are you an expert in your industry who understands what drives demand in your market?
- Do you love working with numbers?
- Are you an expert negotiator?
- Are you a good mentor and coach?
- Are you able to effectively and proactively discipline employees when they fail in their duties?
- Do you handle stress well?
- Are you able to travel on a regular basis for your work?
For a salesman or woman, reaching the position of Sales Director is often the culmination of a long and successful career. It means having achieved the respect of a wide network of peers and colleagues, and having become a leading expert in the industry you work in.
As a Sales Director, you are responsible for leading what is arguably the most important part of any business: getting products off the shelves and into the hands of buyers. So if you are interested in becoming a Sales Director, you likely have a long road ahead of you. If that is indeed the case, best of luck in your journey up the career ladder, and be sure to keep your goals in clear sight as you evolve your skills and intuition along the way.