Head of Marketing Job Description
The Head of Marketing is required to:
- Provide service leadership related to Marketing and Communications of business.
- Ensure that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communications.
- Make sure that the businesses marketing communications promote the right message to maintain a good brand image.
- Act as the lead officer in all Marketing and Communications activities, this means it is important that they are accessible and approachable for other employees to see them as an advisor and point of contact, to provide high-quality advice to solve any problems they may have.
- Problem solve, this will be a big part of the job, so the ability to think on your feet is a must. As the Head of Marketing, they will support the Director with their duties and also work within the management team to maintain the collective work to a good standard.
Head of Marketing Responsibilities
The Head of Marketing regularly collaborates with the Director, and this is to help guide the Marketing and Communications together. They will be motivating other employees to work with genuine commitment and achieve the specific targets of the business. It is also important for the Head of Marketing to make sure that all the services are accessible, especially for the stakeholders so they can fully engage in the development and improvement of the business.
Performance monitoring is also something that will be required every year. Performance appraisals help provide continuous support, growth and personal development for the staff members. It is important for the Head of Marketing to take advantage of the many learning opportunities that will enhance the efficiency of the job role, this will help set and maintain higher professional conduct, gaining the trust and respect from the other members of staff.
They are also responsible for managing the relevant budgets for Marketing and Communications spending. The income must be monitored to make sure that the resources are used efficiently to help achieve business priorities. Regular planning for this to take place is imperative.
In any workplace, it is important to promote equality and diversity. Developing clear and open commitment, action and a positive approach to diversity will ensure that there will be equality in any opportunities and good treatment in service for delivery, employment and communications.
Head Marketer - Experience Required
To fulfil a senior job role like this one, candidates must have evidence of on-going personal and professional development experience in previous job roles. They must also show experience in managing a large team at a more senior level, to demonstrate that they can administer a team effectively.
It is important for someone looking to become Head of Marketing to have the experience of developing and implementing successful operations in service delivery while also being able to manage not only budgets but also staff and projects.
In this type of job, quality control is paramount so having experience that shows this is imperative. They must be able to develop and implement performance management and quality control to review various processes.
Regarding knowledge, they must be able to use management information and technology to improve the quality of service and monitor its performance. They must also have and understanding of the legal side of the job through legislative and regulatory framework in this service area.
Those looking to pursue a career similar to this must have excellent communication skills. They also need to be highly professional in their work and work to a good standard. Time management is critical in this job role, so the ability to focus and drive to meet goals, deadlines and manage a demanding workload is key.
Head of Marketing Salary Expectations
The Head of Marketing will be responsible for managing a team of employees, at a senior level. Therefore, the salary expectations will range depending on the size of the business in hand.
The salary can range from around £35,000 to £100,000 but will differ according to the location and many other factors. It is a job with a very high responsibility so the salary accounts for that and may involve travel to various places which would be paid for by the company.
With this job role, there may also be other competitive benefits with the salary such as performance related bonuses, company car, company phone, child care allowance/vouchers, private health and dental cover.
A Head of Marketing will always be required in any job sector, so it is a very desirable and transferable type of job to work in.