Creative Director Job Description
A Creative Director or Creative Marketing Director as also known oversees a creative team, which includes art directors, copywriters, and designers, to ensure the success of an innovative product.
Creative Directors are known for running ad campaigns and are responsible for conceptualising and executing a unique marketing campaign.
Directing creative media work is vital to a product’s success because creativity acts as a means for a company to connect with its consumers, convey a company’s professional ethos, and communicate an aesthetically pleasing message to the public. Most importantly, the success of an ad campaign almost always correlates with the economic success of the product, making Creative Directors vital to the industry.
On average, most Creative Directors commonly work in digital media and marketing, business, sales, retail and design sectors.
Requirements for a Creative Director Position
About entry requirements, typically a bachelor’s degree and a significant amount of experience are the most common requirements for Creative Directors.
Creative agencies usually necessitate five to ten years of experience in creative work, particularly with a background in advertising, when hiring a new Director.
Creative Director Key Skills
Before you land the role of Creative Director, you should work on strengthening the following six skills:
- Creativity: Directors need a strong creative background, which can include project design, copywriting, or art illustrations.
- Fearlessness: Creative Directors should be able to fully commit to their strong ideas, as well as take the blame when a campaign does not go as planned.
- Leadership: By assuming the role of Director, you need to be able to lead and inspire the members of your creative team.
- Flexibility: In the business world, Directors exercise flexibility, as travel and overtime are often required more times than not.
- Communication: Creative Directors must be able to work efficiently and effectively with clients to produce the clients’ desired outcomes
- Technological Savviness: As the business world comes to rely on technology more and more, technical fluency is highly valued.
Responsibilities of a Creative Director
The daily responsibilities of a Creative Director vary far and wide. They typically include:
- Client Interactions: Creative Directors meet with and determine the customer’s creative needs.
- Creative Team Meetings: After meeting with a client, Creative Directors must share the client’s needs with the rest of the team.
- Brainstorm: Along with the creative team, the Creative Director brainstorms different innovative ways in which to convey the client’s desired message.
- Strategize: Creative teams must carefully consider all creative directions and then strategize to determine the most effective campaign plan.
- Create: Once strategies are narrowed down, the creative team creates advertising proposals for the client.
- Pitch: The Creative Director must convincingly pitch the team’s ideas to the client.
- Execute Ideas: Once a client accepts a proposal, the Creative Director initiates the process to begin the project.
- Oversee: The Creative Director must oversee every step of the creative process.
- Ensuring Satisfaction: After the completion of a project, the Creative Director ensures client satisfaction with the final creative product.
- Field PR: Whether a project is a failure or success, the Creative Director must take responsibility for the campaign.
Creative Work Environment
When overseeing a creative team, the Director must be able to work in a fast paced environment and handle the duties of overseeing and assisting each member of the creative team.
Creative Directors maintain a typical full-time schedule, but overtime and travel are often necessary.
Job Perks in the Creative Sector
As travel is common, Creative Directors often receive all expense paid transportation and accommodation to the locations in which a campaign is being run.
Creative Directors also significantly add to their creative portfolio while on the job. In fact, Creative Directors can quickly change history and create a new vision; the ability to make an impact in the news and change history is one huge perk in the job.
Further Perks In Senior Creative Work Include:
- Exclusive networking events
- The opportunity to work on new and innovative projects almost every other day
- Dress down code; there is no need to be suited and booted in a creative job
Salary of a Creative Director
Salary often depends on the location and size of an agency, and salaries band from £58,000 to well over six figures.
However, highly experienced Creative Directors should expect to make around £100,000. Larger cities such as London, Bristol, and Manchester tend to house the most successful creative agencies and Creative Directors in the UK.
Creative Director Career Path
Many Creative Directors have a bachelor’s degree that focuses on design, marketing, or communication, and some also assumed the role of ad agency interns while at university. The majority of Creative Directors begin their career working in design roles or copywriting positions. After around 5-10 years of experience, it is possible for employees to work their way up to the position of Creative Director. Some Creative Directors eventually become partners in the agencies for which they work.
Applying For A Creative Director Position
Employers most often look for the following four skills when hiring a creative director:
- Experience: Experience in copywriting, design, or art production is the most sought after skill when an agency wants to hire a new Director. Previous experience showing proven visionary expertise and success with it is a must.
- Interpersonal Skills: During the interview process, employers pay attention to the interpersonal skills of a potential hire to gauge the person’s ability to guide a creative team.
- Leadership: Employers seek Directors who demonstrate strong leadership skills and the ability to perform these leadership competencies.
- Market Knowledge - Employers search for those who do know the ins and outs of the marketing world and are clued up on advertising processes.
While it takes experience and dedication to become a Creative Director, the benefits and creative satisfaction that accompany the job are well worth the hard work.
A Creative Director’s ability to lead, as well as maintain a creative vision, are highly valued and well rewarded within an agency.