Marketing Director Salary
The role of the Marketing Director is integral in most organisations. With a thorough understanding of the customer, who they are, how much they spend, which types of publication they are likely to read and much more, the marketing director plays a vital role in the customer acquisition strategy. As a member of the board of directors, this figure will also play a crucial part in deciding on the future direction of the business.
To note, the role of a Marketing Director has somewhat changed over the last decade. These days marketing directors need an understanding of traditional marketing analysis techniques while also having an understanding of digital marketing and as more of our activities as consumers are undertaken using technology it's vital that the marketing director understands the impact of this.
Furthermore, in most organisations the sales teams and marketing functions are very closely aligned, meaning sales directors and marketing directors must work closely together. It’s for all of these reasons that quite often these days you will have different variations of marketing director on a board including Digital Marketing Director, Sales and Marketing Director and Commercial Director.
So what are the benefits of this type of role?
Benefits of Being a Marketing Director
The role of the marketing director is an exciting one with many advantages, such as:
As a marketing director, you are responsible for leading a whole team. You’ll get to work with enthusiastic and aspiring managers every day, providing them with mentoring and development opportunities which can be highly rewarding.
As the marketing director, you will have a vital role to play in the success of the business. When your organisation reaches key milestones, you can enjoy the fruits of your success knowing the importance of the role you played.
At Director level, salaries are typically highly competitive and given the responsibility you’ll have you can expect to be rewarded well.
Many director level roles in marketing pay a base more than £60K per annum with bonus schemes, share options and executive benefits. The median salary for marketing directors in the UK is £67,339. Before any deductions, this would result in taking home pay on a monthly basis in the region of £3865, or £891 per week. Up and down the country this range can vary with salaries of approximately £39k per annum recorded at the lower end and income of £100,000 plus per annum at the top end. Much will depend on the size of company and location.
The role of marketing director often means adventuring out of the office and meeting customers, and sometimes this can involve worldwide travel as you may be needed to attend conferences or meetings with other departments internationally meaning you can benefit from seeing new locations.
Of course, every industry requires those with marketing skills and as such your skillset is usually highly transferable. If you need a change of scenery, the chances are you shouldn’t have to wait too long for the right opportunity to arise. Marketing directors normally have specialist consultancy skills which are high in demand in the jobs market.
What Are The Best Locations For Marketing Director Jobs?
Location wise, in the UK the South East tends to generate the highest interest and command the most attractive salaries. Research shows that London and Reading salaries provide a return of 15% and 11% respectively over the national average. In contrast marketing director salaries in Manchester come in at 15% below the national average.
Which Niche Skills Can Attract More Money?
There are many skills which can help to strengthen negotiating your position when it comes to getting a better salary. In such an important leadership role strategy is perhaps the most important skill. An excellent marketing director will understand all the factors driving sales in the marketplace and calculate a strategy accordingly.
Product marketing and strategic marketing are also essential skills as companies look to separate themselves in the market and attract new customers. Furthermore, the skills of management, which include organising a marketing team to work in a strategic direction, is integral.
What’s Next For The Marketing Director?
Career progression options are many and varied for the Marketing Director. Regarding promotion, there is only one way for the marketing director to go and that’s into the Managing Director seat. It’s often believed that most Managing Directors come from a marketing background, and obtain the role due to their knowledge of customers.
For someone in a smaller organisation, the next step may be moving into a company with a larger marketing team to undertake a director role. There is also the option of self-employment and consultancy should you consider a whole new career dynamic.