How to create a competitive advantage
How to create a competitive advantage?
In times of high unemployment, frozen or restricted recruitment and a high degree of competition, you need to have a strong competitive advantage to be chosen.
Here are 14 tips to help you stand out from the masses and be chosen now and in the future:
1) Invest in your skills: take responsibility for developing yourself and keep your skills up to date. Skills have a shorter shelf life than in the past and you need more skills than before to be chosen.
2) Connect: Create, build and keep in touch with your network. Support them and they will support you.
3) Be visible: The world is increasingly going on-line. Social media is key for visibility – embrace it.
4) Unique brand: Be clear about what makes you unique; your life and work experiences, skills and qualities combined are a unique combination. Who are they useful for? Be targeted.
5) Be pragmatic: It is great to have an ideal, but have a plan A, B and C in challenging times.
6) Set goals: Have a clear SMART goal for where you want to be and break it into small steps for a busy world.
7) Be proactive: Make your success happen by asking for introductions, sharing ideas, developing thought leadership.
8) Be strategic in approach: Look at market trends, skill shortages, new careers to stay one step ahead. Have a vision and a plan to get there.
9) Review: Everything is changing fast, the whole world are now your competitors, technology is replacing many jobs. Keep up with the changes – don’t get left behind.
10) Be confident in who you are and what you have to offer: This can make a huge difference to success.
11) Be creative: How can you overcome employer objections e.g. ‘not an exact fit’, ‘expensive vs. younger candidates’ and get experience of a new area without having a job?
12) Be smart: Get support. We would love to help,
13) Be targeted: Don’t scatter your efforts and dilute the potential results. Do your research and go for a ‘bull’s eye’.
14) Be responsible: Take responsibility for your career and development, don’t leave it to someone else