In less than 10 years, digital careers have had a real transformation in society and in the ways of working, buying and interacting. Tech giants like Google, Facebook, Apple, and Netflix have revolutionized the way we live. According to a 2019 report by Hootsuite and We Are Social, people spend over 6 hours online daily, on average. This report was published before COVID-19. So you can imagine that the number of hours spent online has increased drastically since.
Specialists say that the digital transformation is here to stay. With that, there is a real demand for digital careers. Data from the World Bank about the impact of COVID-19 shows that a third of companies have been using more digital technology to adapt to the crisis.
With the mobility restrictions imposed in many regions to contain the spread of COVID-19, students and teachers moved to online classes. It is a shift that is here to stay, and there is a real demand for video editing services, for example.
Another industry that has grown massively since last year is e-retail. With the recent launch of in-app shop features on Instagram and Facebook, companies are selling more online directly on social media. My company, Evolve Skateboards, for example, has been working to promote a smooth user experience in online sales, via social media and our website.
The digital transformation has generated several job opportunities for those willing to learn and work. Technology-related knowledge and skills are no longer differentiating themselves and becoming mandatory requirements.
What are the most promising digital careers?
These are the digital careers that promise to stand out in the job market in the coming years:
- E-commerce Manager
- Content Marketing Specialist
- Web Developer
- UX / UI Designer
Some of these positions appear in the list of future professions mentioned in the World Economic Forum report, which was released in January 2020.
1. E-commerce Manager
A growing number of people prefer to make their purchases over the Internet. Whether for practicality or necessity, the e-commerce market has been gaining space. The e-commerce manager needs to understand and follow the new online sales processes. They also need to understand customers’ pains and provide a solution. This involves creating eye-catching visual assets and writing compelling ad copy.
2. Content Marketing Specialist
Another promising sector in the digital era is content. Creating brand value and attracting the customer’s attention using valuable content has always been fundamental for companies.
With the amount of information available at all times, positively highlighting your product becomes a challenge on the Internet. Communication and persuasion methods need to be updated. Not every campaign that works in traditional media will work well on the Internet.
It also involves the tone of voice and type of content that a brand produces to create rapport with their target audience. Suppose a brand sells stylish bike helmets for people that care about design, comfort and sustainability. In that case, it needs to appear in their visual assets, blog, email marketing, social media and all other marketing channels. The content marketing specialist’s job is to make sure that the message resonates with the audience.
3. Web Developer
One thing is a fact: every business needs to have a website. It’s a no-brainer! If a potential client types a company name on Google and can’t find it, that’s it. The Internet is the way we look for solutions and search for companies’ addresses and phone numbers.
In addition to the required technical knowledge, it is essential to have a strong bent towards organization, creativity, rational thinking, agility, patience, persistence and interpersonal skills.
4. UX / UI designer
The designer’s profession goes beyond creating arts in editing programs. There are professionals focused on user experience (UX) and user interface (UI).
These professionals work so that the interface of a platform is aesthetically pleasing and has good usability.
How to choose a digital career?
To choose a digital career, you must ask yourself three basic and initial questions:
- What are my skills?
- What are my difficulties?
- In addition to the remuneration, what is the return I expect from my work?
From this, it is possible to identify which field you can follow and have more chances of success. The next step is to look for training so that you can become competitive in the market.